The value of Storytelling for the Campus signage project

     For me, storytelling is one of the most important aspects in conveying a point/message. Good storytelling can captivate a person and make them want to know more about your topic. A story that has a consistent flow makes it easier for a person to follow and understand. I feel good authors/storytellers know how to express important information at the appropriate time and know how detailed the information should be. When applying this to the campus signage project, I feel that starting from when you first found the sign is a good place to start. Starting from the beginning would help to explain why someone finds the sign and why it was unappealing to them. Going into detail as to what could be done to change the sign to make it stand out more and showing the steps you take to make those changes is important as well. Finally, I feel that when presenting the redesign, it was important to show the differences with side by side pictures of the original and the redesign. This way the audience can see the exact changes that were made and form their own opinions.